This is my internship-task, made while working as an intern at Scandinavian DesignLab. Empire Bio is a cinema located in Nørrebro, Copenhagen.
The cinema has branded itself via the "word of mouth" method since the beginning in 2001. I gave the word a twist, a concept, by adding movie quotes to the new identity. Word of mouth from the actor/movie, combined with the word of mouth between the customers. "Made by moviefans, for moviefans". The dark purple color symbolizes the color of the night, while most people go to cinema. It also symbolizes a touch of excitement/magic.

The identity won gold in the Norwegian studentcompetition Gullkalven, category Identity: Gullkalven homepage

The motion graphics is made by my friend Martin, check out his great stuff here

Press here to view the identity presented on a 100x70 cm poster.